After years working hands on with crucial cosmetic dental restoration cases… I saw a great need to change the game of the “teeth whitening” world. All too often, I found dentists struggling to provide patients with enough of a customized whitening treatment.  Many times, with those treatments and lack of individual chair-side manner patients would be left with major tooth sensitivity, gum irritation,  lack of results and overall spent way too much time and money on the dental office treatment.